Google and Instagram Pay Per Click Campaigns

 In the Fall of 2019, I took a course in digital and social media marketing. The semester-long project involved building a blog-style website, creating content for it, and marketing the content using various methods including social media, email, and PPC campaigns. The final project was reporting on the results of those marketing efforts.

For our PPC ads, we chose Instagram in-feed sponsored posts, and Google search ads. Our final spend was $52.86 with 13.7K impressions and 108 clicks.